BRAND STRATEGY
My task was to create a cohesive brand strategy that connects the brand’s core insights with the brand’s unique value proposition. This will serve as the foundation for all future branding work.
BACKGROUND
Three shredders noticed all the camper vans they see, don't meet all the criteria they need.
Alex
Henner
Milo
Insight:
Camper vans are portrayed as outdoor adventure mobiles for surfers, snowboarders, mountain bikers etc., but they never meet the challenge of comfortably storing all the odd shaped equipment necessary to hunt down these passions.
Camper vans are portrayed as outdoor adventure mobiles for surfers, snowboarders, mountain bikers etc., but they never meet the challenge of comfortably storing all the odd shaped equipment necessary to hunt down these passions.
After building and living in an array of Camper Vans, Henner, Milo and Alex decided to set foot on a journey to revolutionize Camper Vans for Outdoor-Adventure-Athletes, as themselves.
VISION
We believe what you’re passionate about is what matters. That’s why we want to inspire and encourage everyone to hunt down their personal passion. We want no one to feel stuck in their current daily habits or surroundings. We hope everyone finds a way to shape their lives around what they love. We want everyone to pursue their passions on a daily basis.
WHY
We believe, everyone should fill their life with what they love. As much as possible, as often as possible.
HOW
By enabling Outdoor-Adventure-Athletes to bring what they need, where they need it, to live out their hobbies and fulfill their passions.
WHAT
We forge quality camper vans for comfortable remote living in harmony with outdoor adventure dreams. Our modular storage solutions ensure simple storage and access to Adventure-Athlete’s odd sized gear they need to bring.
VALUE PROPOSITION
We inspire Outdoor-Adventure-Athletes to a frictionless pursuit of their passions. Namely a high quality Camper Van that matches all their equipment storage requirements without compromise. Crafted for various athletic excursions and outdoor adventures, our modular storage systems and modern tiny living solutions make sure all of our athletes’ Van-Life-needs are met.
CORE PRODUCT
The possibility to fill every day with the pursuit of your passion.
ACTUAL PRODUCT
A quality Camper Van crafted for remote adventure living with any athlete's gear comfortably stored and easily accessible.
AUGMENTED PRODUCT
A connected community of individual's shared interests; Adventure living inspiration and entertainment via social media content; And familiar, neighbor-like customer relationships.
MISSION
By creating inspirational content, forging frictionless adventure-living solutions and living by example, we will inspire the world to live in harmony with their passions.
EXECUTION WILL FOLLOW SOON.
