MÄDMONK

MÄDMONK released an uplifter beverage which, due to it's natural ingredients, wakes you up but does not make you jittery as traditional energy drinks do. They asked for a concept to express this message in a series of 15 second youtube pre-roll ads.

The Concept portrays a series of workers fulfilling jobs which require precise focus as shaky hands would lead to serious consequences. Jobs where it comes down to the question: Are you FOCUSED, OR F****D?
Client: MÄDMONK
Agency: TANKTANK
My Position: Copywriter
My Part: Concept and Headline
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